Concert at Arizona Stadium lost nearly $1 million
By Coley Ward
Arizona Daily Star
Tucson, Arizona | Published: 05.04.2009
The first concert in Arizona Stadium since 1977 lost nearly $1 million.
The Last Smash Platinum Bash, which featured Jay-Z and Kelly Clarkson, ended up $917,000 in the red. The concert cost $1,420,000, and ticket and merchandise sales brought in only $503,502, according to student organizers.
The contract for Jay-Z, who was paid $750,000, was signed March 24.
The ASUA will apply its entire emergency budget reserve — $350,000 — to help cover the shortfall.
All told, ASUA sold 6,100 tickets to the Bash and gave away about 4,400 tickets as part of marketing deals with local radio stations and newspapers. The Star received 18 tickets.
Roughly 1,000 tickets were given away to students who demonstrated the ability to sing a Kelly Clarkson song, or passed other equally inane tests administered on the mall on the day of the show.
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